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Salesforce
Salesforce is the pioneer of the SaaS world and today a comprehensive platform for end-to-end customer relationship management (CRM) and beyond.
Core Concept
Platform-as-a-Service: beyond CRM, Salesforce's Force.com platform enables organisations to develop and run their own applications directly in the cloud. The ecosystem (AppExchange) offers thousands of ready-made extensions.
Assessment
- Use case: Scaling sales organisations, complex customer service, and enterprise marketing.
- Advantage: Unmatched feature depth, extreme scalability, and worldwide availability of specialists.
- Limitation: Very high costs (licensing and implementation), risk of extreme vendor lock-in, and high complexity for smaller organisations.