Sovereign CRM and Marketing Automation

Customer relationships are the most valuable asset, they should not be left in the hands of global platform monopolists. With sovereign CRM and marketing automation solutions on open-source platforms (such as Mautic or ERPNext), we return full control over data, workflows, and costs, without per-contact head fees.

Focus Areas

Integrated Customer Data Platform (CDP) We consolidate data from website, shop, and support into a central, self-controlled database. A 360-degree view without data leakage.

Personalisation without Third-Party Cookies First-party tracking methods work privacy-compliant (nFADP) and still enable highly relevant customer outreach.

Automated Lead Journeys Asynchronous workflows guide prospects automatically, from the first inquiry to after-sales support.

Use Cases

  • NGOs and Associations: Efficient donor and member management without expensive SaaS subscriptions.
  • E-Commerce: Building loyal customer relationships through personalised email and in-app communication.
  • Recruiting: Automating the nurturing process for passive candidates in protected databases.

Methods

The methods behind this are documented in the Neuland Handbook: