E-Commerce and Marketplaces
Online retail forgives no instability. We design and guide e-commerce infrastructures for end-customer shops, B2B platforms and marketplace integrations that withstand load peaks, communicate seamlessly with your ERP, and scale flexibly with your business.
We take over technical coordination between business departments, agencies and peripheral system providers, so that requirements don't fall between the cracks and releases are planned and controlled before going live.
Focus Areas
Headless and Composable Strategy Rigid monoliths are dissolved. Shop frontend, checkout and CMS can then be optimised and replaced independently of each other.
ERP, PIM and Marketplace Integration Clean API interfaces between shop, merchandise management, logistics partners and marketplaces such as Amazon or Galaxus ensure that data flows reliably.
Performance and Quality Gate We coordinate and manage delivery between external service providers and services, run automated testing, and monitor SEO key performance indicators.
Use Cases
- Platform Migration and Legacy Care: Strategic guidance for migrations to modern e-commerce platforms, as well as maintenance and controlled modernisation of existing infrastructure.
- Marketplace Integration: Connecting Amazon, Galaxus and other marketplaces to central inventory management and order fulfilment.
- Checkout Optimisation: Technical reduction of shopping cart abandonments through faster load times and stable payment integrations.
Methods
The methods behind this are documented in the Neuland Handbook:
- Ecommerce Architecture : Composable platforms in detail.
- Technical SEO : Performance as a revenue driver.