Mautic

Mautic is an open-source marketing automation platform released under GPL v3 or later. It enables users to be tracked and addressed individually across multiple channels.

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Core concept

Campaign centralisation: from landing pages via email workflows through to lead scoring, Mautic offers all the features otherwise only found in expensive SaaS providers (HubSpot, Salesforce Marketing Cloud).

Assessment

• Use case: SMEs and NGOs that want to run professional marketing automation without paying exorbitant monthly fees.
• Advantage: No per-contact costs, full flexibility in data processing, and nFADP-compliant when self-hosted.
• Limitation: The complexity of the system requires careful setup and regular maintenance of mail-server reputation metrics.

Related topics

• Marketing Automation, the process context for marketing data in Mautic.
• Digital Sovereignty, the control and ownership context for Mautic.